Oh how much impact you can create when you demonstrate intuitive understanding of your target group and think imaginatively.
As he exited a mid morning lecture in Cambridge, a friendly face greeted my student son with this Starbucks-scale chocolate chip cookie on a card bearing the message 'You'll Find There's More To Life at KPMG'.
Now you might think the message could have been sharper. But the empathy shown with the budget-watching and peckish teenagers KPMG would like to have feeling good about them as a prospective employer could not.
And if you fancy a competition...what might have made a better copy line to accompany the cookie? Submit your suggestions below as comments and pop your email address on. Best one by the end of Feb wins the most impressive chocolate chip cookie I can find.
You're off the hook, Lawrence. I've just run out of rubber gussets for my clothes so need to diet anyway! Buy me a soda & lime if ever we meet.
8-)
Posted by: On the Money | Saturday, 14 March 2009 at 01:42 AM
Well 'On The Money'...you seem to have beaten the paltry field, and your willingness to give it a go must be rewarded!
Please send me your postal address via this form, and your cookie will be on its way.
Posted by: Laurence Blume | Wednesday, 04 March 2009 at 12:13 AM
Eight days to go ... Putting the kettle on soon ...
Posted by: On the Money | Saturday, 21 February 2009 at 10:55 PM
"More than a legend in your munchtime with KPMG"
8-b...
Posted by: On the Money | Thursday, 12 February 2009 at 08:08 AM