My recent silence. And its lesson.

Those who come by regularly (or, even better, those who subscribe to the all copywriters now RSS feed) might have noticed it's been some weeks since I've posted, and even wondered whether I'd given up.

My silence, sadly, has been down to dealing with the final illness and eventual passing away of my mother (plus the mass of admin which this creates) while trying to maintain some semblance of service to my clients, deal with a couple of other interests and simultaneously pay some attention to a son starting university for the first time.

So apologies for the break.

It does raise an interesting and cautionary issue though. It's all well and good to create blogs, email newsletters and other marketing platforms which maintain regular contact with your target. But who is authoring, operating and taking care of them? Is it all down to one person? And how does it look to the target if, for reasons of illness, redundancy or other unforeseen circumstances, that person is suddenly forced to break off or stop?

Comments

[Claire McCarthy]

Just a quick note to send my condolences x