If you are prone to clubbing in South London, you might have come across my friend Nick, working his magic behind the decks.
Equally, if you're an avid South East of England water-skier, you might have spotted him wetsuited, skimming the surface of one stretch of dock or another.
If you've encountered Nick in neither of these guises, or if you are more interested in the concerns of small business than in the dance floor or the pleasures of the wake, why don't you have a look at his excellent blog True Business?
Nick is a content consultant, who began life as a business editor at AOL, went on from there to participate in the founding of UK personal finance site MoneyWorld, and has subsequently advised numerous online ventures on getting the most out of digital media through imaginative use of content.
Clever guy. Very good blog. And just ignore the occasional plugs for Microsoft stuff. I think they're one of his clients.
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