Tony the Webpage.
He was well laid out. He had a sharp, tightly constructed headline that delivered its message, and a few short and well utilised paras of copy that underpinned the message with some salient (even if untrue) facts and sent you away knowing what he wanted you to know.
(He may have spun, lied or whatever else you would accuse him of, but he communicated. Told you what he wanted you to know.)
Now Gordon the Webpage.
Gordon is the worst kind of webpage. Gordon has a poor layout. It's hard to know where to look when you look at Gordon. Gordon is what happens if you refuse to acknowledge the way the user uses the medium. Gordon is what happens if you insist on sticking all of your knowledge and expertise down on your page with a dull subject title rather than a headline, and hope that your readers will plow through it and emerge fifteen minutes later nodding in agreement with you.
They won't.
They will click off and surf over to David the Webpage.
Who is not a webpage at all.
But more of a splash intro.
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