Copywriting

The medium and the message

Go look at this! Chocolate people Thorntons have launched a service that lets you send a boxed, edible, text-style message using 2 or 3 rows of 11 small, square chocolate truffles, each with a letter piped on top in chocolate.

Why am I writing about it? Because it's a smart, fun, contemporary way to sell their chocolates, and get themselves talked about, both of which deserve recognition.

And because honing any message to make it work in 22 or 33 characters is hard, as anyone who writes Adwords campaigns will testify.

What we do

You might figure this brilliant strip from webcomic xkcd is just a couple of frames which go nowhere. Read it again. It's a quite profound summing up of what we do.

Make My Logo Bigger Cream

I think the days of clients who believe that their logo must always be huge, and that every last square centimetre of an ad, site, or brochure must be filled up in order to get full value from the money they're spending on it, have largely gone. But if you still have the odd client of this kind, 'Make My Logo Bigger Cream' might just solve your Xmas gift problems.

Free rice

More words at your disposal means... you're free to dumb down from an even larger pool when you write your copy in order to be sure of being understood.

Freerice.com is a good-hearted way to fuel your own vocabulary, while putting food in the mouths of hungry people. I won't even explain here how it works. Just go along, spend a few minutes, and do some good for yourself, some good for your readers and, most importantly, some good for someone hungry. The image at the top of the piece is linked.